Legal Document

lq777 Privacy Policy

The security of your personal information is our highest priority. This document provides a full explanation of how we collect, use, and protect your data.

Last updated: January 2026

Introduction and Scope

lq777 (referred to below as "we", "us", or "the platform") operates a trusted online casino and sports betting platform for users in Bangladesh. When you register on our website lq777.lat, use our services, or contact us, you agree to the terms of this privacy policy.

This privacy policy explains what personal information we collect, why we collect it, how we use and store it, and what rights you have. This document works alongside our Terms and Conditions and Responsible Gaming policy.

We reserve the right to update this privacy policy at any time. Continued use of the website after any changes means you have accepted the updated policy.

Information We Collect

lq777 collects only the information that is necessary and proportionate. Below is a breakdown of the different categories of information:

2.1 Registration and Account Information

When you create an account, we collect the following information:

  • Full name and date of birth (for age verification)
  • Email address and mobile number
  • Country and division of residence
  • Username and password (stored in encrypted form)
  • Preferred currency (BDT / Taka)

2.2 Identity Verification (KYC) Information

To maintain a secure environment and comply with applicable regulations, after a certain transaction threshold or when a security review is required, we may request the following documents:

  • Copy of National ID (NID), passport, or driving licence
  • Proof of address (utility bill or bank statement)
  • Proof of ownership of payment method (bKash, Nagad, Rocket, or Upay account screenshot)
  • Selfie or liveness verification photo (where applicable)

2.3 Financial and Transaction Information

To facilitate deposits and withdrawals, we collect:

  • Payment method details (mobile banking number — not full card numbers)
  • Transaction history, amounts, and date and time
  • Deposit and withdrawal request details

2.4 Technical and Usage Information

To improve service quality and ensure security, we automatically collect:

  • IP address and geographic location (at country level)
  • Device type, operating system, and browser information
  • Session duration and page visit history
  • Information obtained from cookies and similar tracking technologies
  • Gameplay history and betting information (bet amounts, outcomes)

2.5 Communication Information

When you contact us via live chat support or email, the content of that conversation along with the date and time is recorded, and is used to improve the quality of support in the future.

Purpose of Using Information

lq777 uses your information only for specific, lawful, and transparent purposes. The main reasons we use your information are listed below:

Purpose Description
Account Management Handling registration, login verification, and account security.
Payment Processing Processing deposits and withdrawals via bKash, Nagad, Rocket, and Upay.
Age Verification Confirming that the user is 21 years of age or older.
Fraud Prevention Detecting unusual activity and keeping accounts secure.
Customer Support Providing assistance via live chat and email.
Service Improvement Improving the gaming experience and functionality of the platform.
Responsible Gaming Monitoring for risky gaming behaviour and intervening where necessary.
Legal Obligations Complying with applicable laws and regulations and responding to requests from authorities.

We never sell your information to third parties. Commercial use of your personal information is strictly prohibited.

Sharing Information with Third Parties

lq777 gives your privacy the highest importance. We may share your information with third parties only in the following limited circumstances:

4.1 Payment Processing Partners

To complete deposits and withdrawals, we share the minimum necessary information with mobile financial service providers such as bKash, Nagad, Rocket, and Upay. These partners are governed by their own privacy policies.

4.2 Technology and Service Providers

Game technology providers (such as Pragmatic Play, Evolution Gaming, JILI, PG Soft, Spribe), cybersecurity firms, and data analytics firms may access limited information under strict confidentiality agreements. They may not use this information for any purpose beyond providing services.

4.3 Legal Authorities

If required by a court order, a lawful request from a law enforcement agency, or applicable law, we may provide your information to the relevant authorities. In such cases, we will attempt to notify you where legally possible.

4.4 Business Transfers

In the event of a company merger or acquisition, user data may form part of the transferred assets. However, the new owner will be bound by the terms of this privacy policy.

Cookies and Tracking Technologies

lq777 uses cookies and similar technologies on its website. These technologies make your browsing experience smoother and more personalised.

Essential Cookies

These are necessary for the core functions of the site — maintaining login sessions, storing security tokens, and remembering your preferred language. These cookies cannot be disabled.

Functionality Cookies

These help remember your usage preferences — such as the last game category you played, display settings, or language preference.

Analytics Cookies

These cookies are used to understand which parts of the site are used most. This information is completely anonymous and is used to improve the service.

Security Cookies

These cookies are used to detect suspicious activity and prevent fraud. Their main purpose is to keep your account secure.

You can disable non-essential cookies by changing your browser settings. However, disabling certain cookies may limit some functions of the site.

Data Retention and Security

6.1 Retention Period

lq777 retains your information only for as long as necessary. In general:

  • All account information is retained for as long as the account remains active.
  • After account closure, transaction and financial information is retained for the period required to meet legal obligations.
  • KYC documents are kept in secure storage after verification.
  • Live chat conversations are retained for a defined period for quality control purposes.

6.2 Security Measures

lq777 uses industry-standard technology to keep your information secure:

  • SSL/TLS Encryption: All data exchanged between your browser and our servers is encrypted.
  • Password Hashing: Your password is never stored in plain text — only a strong hash is kept.
  • Firewall and Intrusion Detection: Active monitoring systems are in place to prevent unauthorised access.
  • Regular Security Audits: System security is periodically assessed by third-party experts.
  • Restricted Access: Only authorised staff can access specific data.

6.3 Response to Data Breaches

If a data security breach occurs, lq777 will act promptly. Affected users will be notified by email as quickly as possible and necessary steps will be taken to minimise harm.

Your Rights and Controls

As a user of lq777, you have the following rights over your personal information:

Right to Access Information

You may request a copy of the information stored in your account at any time. We will fulfil your request within a reasonable time.

Right to Correct Information

If any of your information is incorrect, you may request a correction. Some information can be updated directly from the account page.

Right to Delete Information

After closing your account, you may request that your personal information be deleted. However, certain information may need to be retained for a defined period due to legal obligations.

Right to Object to Processing

You may object to the processing of your information for analytics or marketing purposes. However, it may not be possible to stop processing that is essential to providing the service.

Right to Data Portability

You may request that your information be exported in a structured, common format that you can use elsewhere.

Right to Restrict Processing

In certain circumstances, you may request that the processing of your information be temporarily restricted.

How to Exercise Your Rights

To exercise any of the rights above, contact our support team at: [email protected] — or submit a request via our 24/7 live chat. We will respond within a reasonable time of receiving your request.

Protection of Minors

lq777 provides services only to individuals who are 21 years of age or older. We do not knowingly collect information from any minor. Age is verified at the time of registration and KYC documents may be requested where necessary.

If we believe that a minor's information has entered our system, we will immediately suspend the relevant account and delete the information. We ask that any such incidents be reported to us at [email protected].

For more information on responsible gaming, please visit our Responsible Gaming page.

Policy Updates and Contact

9.1 Changes to This Policy

lq777 may update this privacy policy from time to time. For any important changes, we will send a notification to your registered email and update the "Last Updated" date at the top of this page. Continued use of the service after changes have been made will be considered as your acceptance of the updated policy.

9.2 Contact Us

If you have any questions, concerns, or requests regarding this privacy policy, please contact us through the following:

Our privacy team typically responds to your request within business days. Complex requests may take a little longer.

9.3 Related Policies

Alongside this privacy policy, we recommend reading the following documents: